German version shall prevail

In case of contradictions in content between the German version of the Privacy Statement and this translated English version, the German version of this contract shall prevail.

Responsible body in terms of the EU Data Protection Basic Regulation (DSGVO) and the German Federal Data Protection Act (BDSG):

Service Layers GmbH
Leopoldstraße 252b
80807 München

Telefon: + 49 201 616162 0

General information and your rights

At the contact address:

iC Consult Group GmbH
Data protection
Huyssenallee 99-103
45128 Essen


you can exercise your rights at any time. You are entitled to the following rights as a data subject of our data processing:

  • Right of information about your personal data stored by us and their processing (Art. 15 DSGVO)
  • Right of correction of personal data (Art. 16 DSGVO),
  • Right to delete your data stored with us (Art. 17 DSGVO),
  • Right to restrict processing (Art. 18 DSGVO),
  • Right to data transferability (Art. 20 DSGVO).

You have the right to object to processing operations based on Art. 6 para. 1 lit. e) or f) DPA (Art. 21 DPA).

If we process your data on the basis of consent, you may [cookies_revoke title=”revoke”] this consent at any time with effect for the future. You can also lodge a complaint with the supervisory authorities under data protection law (competent supervisory authority of the federal state of your residence or the data protection supervisory authority responsible for our company). An overview of the supervisory authorities can be found at:

Collection of general information when visiting our website

Nature and purpose of the processing

If you simply access our website, if you neither register nor otherwise transmit information to us, general information is collected. These (server log files) include the type of browser you use, the operating system you use, domain name of your internet service provider, your IP address and other information. These are used exclusively for the purpose of ensuring a problem-free connection to the website and the smooth use of our website. Furthermore, the information is processed for the purpose of evaluating system security and stability or other purely administrative purposes. Although data is used for statistical purposes, it is not used to draw conclusions about your specific person.

Legal basis of the processing

The processing of your personal data is always based on our predominant legitimate interests (Art. 6 Para. 1 f) DSGVO) in optimising the functionality and stability of our website.


Recipients of this data may be technical service providers who are responsible for the operation and maintenance of our website as part of an order processing (Art. 28 DSGVO).

Storage period

Your personal data stored with us will be deleted as soon as they are no longer required for the purpose of collection. This is the case for data that is used exclusively for the provision of our website when the session is finished.


The provision of the aforementioned personal data is not required by law or contract. Without collecting your IP address, however, the service and functionality of our website cannot be guaranteed or individual services may be unavailable or only available in a limited way.


Nature and purpose of the processing

Our website uses cookies. Cookies are small text files that are stored on your device when you visit our site. We collect certain data via these text files (e.g. IP address, Internet browser used, operating system used). These cookies cannot be used by us to start applications on your terminal device or to transfer malware and viruses to your device. The data collected in this way will not be passed on to third parties by us. No reference to your person will be made without your consent. As a rule, browsers are preset so that cookies are accepted. If you do not wish cookies to be used, you can deactivate their use by changing the settings of your browser. To do this, we recommend that you use the help function of your browser to find out how to change the settings accordingly. The use of our website is then still possible, but under certain circumstances only to a limited extent.

Used cookies and their storage duration

The following cookies are used on our website, unless you have deactivated the acceptance of cookies in your browser:


Main cookie for tracking visitors. It contains the utk domain, start timestamp (first visit), last timestamp (last visit), current timestamp (this visit) and session number (increments for each subsequent session). Storage duration 13 months.


This cookie is used to track a visitor’s identity and is transferred to HubSpot when the form is submitted and is used for deduplication. Storage period 13 months.


This cookie tracks the sessions. It is used to determine whether HubSpot should increase the session number and timestamp in __hstc. It contains the domain viewCount (increments each PageView in a session) and session start timestamps. Storage duration: 30 min.


Whenever HubSpot changes the session cookie, this cookie is also set to determine whether the visitor has restarted his browser. If HubSpot manages cookies, this is not considered a new session. Storage duration: Immediate deletion after visiting the website.


Session-based load balancers are normally used in e-commerce for load balancing. Once a user accesses the website, load balancers ensure that the user is connected to the same backend server the next time they visit.


Polylang uses a cookie to remember the language selected by the user the next time he/she visits the website. This cookie is also used to obtain language information when it is not otherwise available. Examples are Ajax requests or the login page.

As far as the listed cookies use personal data, we will inform you in the following sections. You can delete individual cookies as well as the entire cookie inventory via your browser settings. Depending on the provider of your browser, you can call up the necessary information on the following links:

Google Chrome:

Internet Explorer:

Mozilla Firefox:



Google Analytics

Furthermore, this website uses Google Analytics, an advertising analysis service of Google Inc. (“Google”). Google Analytics uses cookies to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, in the event that IP anonymisation is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before this happens. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide us with further services related to the use of the website and the internet.

The IP address transmitted by your browser within the scope of Google Analytics is not combined with other data from Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link:

This website uses Google Analytics with the extension “_anonymizeIp()”. This enables IP addresses to be further processed in a shortened form, thus excluding the possibility of personal references. If the data collected about you contains a personal reference, this is immediately excluded and the personal data is deleted immediately.

We use Google Analytics to analyse and regularly improve the use of our website. We can use the statistics obtained to improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has subjected itself to the EU-US Privacy Shield, The legal basis for the use of Google Analytics is Art. 6 para. 1 sentence 1 lit. f DS-GVO.

Third party information: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. user conditions:, overview of data protection:, as well as the data protection declaration:

Demographic characteristics in Google Analytics

This website uses the “demographic features” function of Google Analytics. This allows reports to be generated that contain information about the age, gender and interests of the site visitors. This data comes from interest-based advertising by Google as well as from visitor data from third parties. This data cannot be attributed to any specific person. You can disable this feature at any time by changing the ad settings in your Google Account, or generally prohibit Google Analytics from collecting your information as described in the “Opting out of data collection” section.

Registration on our website

Nature and purpose of the processing

If you want to register on our website to subscribe to our blog, we will collect your e-mail address from you. Optionally you can give us your first and last name. If necessary, you have the possibility to change or delete the data provided during registration at any time. Of course, we will also provide you with information about the personal data we have stored about you at any time.

Legal basis

The data entered during registration is processed on the basis of your consent (Art. 6 Para. a) DSGVO).


Recipients of the above-mentioned data are technical service providers who act as contract processors for the operation and maintenance of our website.

Storage period

Your personal data will only be processed by us in this context as long as your consent exists. Otherwise, the data will be deleted, unless, in exceptional cases, statutory storage obligations require a longer storage period.


It is not necessary to collect your data. The processing of your e-mail address or optionally your first and last name is voluntary and only based on your consent. If you do not give your consent to data processing, we will not be able to send articles to our blog.

Embedded YouTube videos

Nature and purpose of the processing

On our website we embed videos of the operator YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA (short: “YouTube”). When you visit a page with the YouTube plugin, a connection is established to YouTube servers. YouTube will be informed of which pages you are visiting. If you are logged in to your own YouTube account, YouTube can assign your surfing behavior to you. You can prevent this by logging out of your YouTube account.

When you start a YouTube video, YouTube uses cookies to collect information about your usage behavior. Further information on the purpose and scope of data collection and processing by YouTube and on your rights and privacy settings can be found in the provider’s privacy policy: . YouTube processes your data in the USA and has submitted to the EU-US Privacy Shield: This constitutes a suitable guarantee within the meaning of Art. 44 ff DSGVO.

Legal basis

The legal basis for the integration of YouTube and the data transfer to Google is your consent (Art. 6 para. 1 a) DSGVO).


The call of YouTube leads automatically to a connection and a forwarding of your data to Google.

Storage period and revocation of consent

If you’ve disabled cookies for Google, you won’t have to worry about such cookies when you watch YouTube videos. However, YouTube also uses other cookies. If you want to prevent this, you must block the storage of cookies in your browser. You can find out how this works under the heading “Cookies” above. For more information about YouTube’s privacy policy, please refer to YouTube’s privacy policy:

Third country transfer

Google processes your personal data in the USA and has submitted to the EU_US Privacy Shield: . This ensures a sufficient level of protection in accordance with Artt. 44 ff DSGVO.


The provision of your personal data is voluntary and solely on the basis of your consent. If you prevent access, this may result in functional restrictions when using our website.


We use HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland (in short: HubSpot) for our online marketing activities.

Type and purpose of processing

This is an integrated software solution with which we cover various aspects of our online marketing. These include among others:

  • Content Management (website and blog)
  • E-mail marketing (newsletter and automated mailings)
  • Social Media Publishing & Reporting
  • Reporting (e.g. traffic sources, accesses, etc.)
  • Contact management (e.g. user segmentation & CRM)
  • Landing Pages and Contact Forms

Our registration service allows visitors to our website to learn more about our company, download content and provide their contact information and other demographic information. This information, as well as the content of our website, is stored on servers of our software partner HubSpot. We may use this information to contact visitors to our Web site and to determine what services of our company are of interest to them. We use all collected information exclusively to optimize our marketing. To enable the functionality of HubSpot, we use so-called “web-beacons” and cookies, which are stored on users’ computers. The following personal data is collected:

  • IP address
  • Geographical location
  • Type of browser
  • Duration of the visit
  • Pages called up

Furthermore, when using HubSpot, the data entered by the user is collected when the user subscribes to our blog. If you generally do not want HubSpot to collect your data, you can prevent cookies from being stored by your browser settings at any time. See above under the heading “Cookies”. You can find HubSpot’s privacy policy at

Legal basis

The legal basis for the use of hub spot is Art. 6 para. 1 f) DSGVO (predominant legitimate interest).

Third country transfer

HubSpot is certified under the EU – U.S. Privacy Shield Framework and is subject to TRUSTe’s Privacy Seal and the U.S. – Swiss Safe Harbor Framework.

LinkedIn Insight Tag

A pixel (also called a “web beacon” or “pixel tag”) is a mostly invisible electronic image, usually no larger than 1 pixel x 1 pixel, that is placed on a website or in an email and used to view visitors’ online behavior on the website or when sending emails. Web beacons are provided by third party vendors. A cookie may further be stored on your computer for these purposes.

We use the LinkedIn Conversion Pixel of the LinkedIn Corporation, 1000 West Maude Avenue, Sunnyvale CA 94085, USA (“LinkedIn”) within our website for marketing purposes. This allows us to track the actions of users after they have seen or clicked on an advertisement from LinkedIn. So, we can track the effectiveness of ads for statistical and market research purposes, optimize our advertising, and improve targeting for the benefit of our users and customers (users see more relevant ads). Furthermore, this pixel serves to present interest-related advertisements (“Ads”) to our website visitors in the context of visiting the social network LinkedIn or its advertising partners.

The data collected in this way is pseudonymous for us, which means that we do not see the personal data of individual users. However, this data is stored and processed by LinkedIn, about which we inform you according to our level of knowledge. LinkedIn might associate this data with your respective account on the platform and might also use it for its own advertising purposes according to their respective policies.

The policies and opt-out options (disable these features) can be found here:

SSL Encryption

In order to protect the security of your data during data transfers, we use state-of-the-art encryption procedures (e.g. SSL) via HTTPS.

Contract processors used

For the processing of your data we partly use specialized service providers. Our service providers are carefully selected and regularly checked by us. They process personal data only on our behalf and strictly according to our instructions on the basis of corresponding contracts for order processing.

Processing of data outside the EU / EEA

Some of your data will also be processed in countries outside the European Union (“EU”) or the European Economic Area (“EEA”), where the level of data protection may generally be lower than in Europe. In these cases we ensure, e.g. through contractual agreements with our contractual partners, that an adequate level of data protection is guaranteed for your data (copy available on request), or we ask you for your express consent.

Changes to our data protection regulations

We reserve the right to adapt this data protection declaration if necessary. The new data protection declaration will then apply to your new visit.

Data protection officer

If you have any questions regarding data protection, please feel free to send us an e-mail or contact our data protection officer directly:

iC Consult Group GmbH, Data Protection, Huyssenallee 99-103, 45128 Essen


Current status of this privacy policy: 09.06.2020

German version shall prevail

In case of contradictions in content between the German version of the Privacy Statement and this translated English version, the German version of this contract shall prevail.

Information for Applicants

You can find all information on how we handle your data in our “Information on Data Protection for Applicants”